If you're dreaming of a magical Christmas with festive lights, holiday parades, and heartwarming traditions, look no further than Texas. From charming downtowns to twinkling light displays, these picturesque Christmas towns in Texas offer the perfect holiday spirit. If you're searching for that classic Christmas charm without traveling too far, be sure to explore our pick of 7 best Christmas towns in Texas. They’ll make your holiday season truly unforgettable!

Also, check out our blog on the 7 Best Weekend Getaways in Texas!

Where is the best place to go for Christmas in Texas?

One of the best places to experience Christmas in Texas is Grapevine, known as the “Christmas Capital of Texas.” This festive town transforms into a holiday wonderland each year! Grapevine’s Main Street comes alive with twinkling lights, and its annual Parade of Lights features colorful floats, carolers, and all the Christmas cheer you could hope for. Don’t miss the North Pole Express, where you can hop on a vintage train ride that takes you straight to the North Pole!

What Texas town is like a Hallmark movie?

For a Hallmark movie-worthy Christmas experience, head to Fredericksburg, Texas. With its quaint German-inspired architecture, festive Christmas market, and a towering Christmas tree in the town square, Fredericksburg feels like stepping into a holiday film. Stroll down Main Street, enjoy a cup of warm cider, and shop for handcrafted gifts at the Weihnachtsmarkt for a truly magical experience.

What Texas town has Christmas year-round?

For those who can’t get enough of Christmas, visit Santa’s Wonderland in College Station. This Christmas village operates throughout the holiday season with a dazzling light display, snow tubing, and horse-drawn carriage rides. Plus, the holiday spirit extends year-round with festive shops and a massive Christmas tree you can enjoy even in the Texas heat!

The 7 Most Christmassy Christmas Towns in Texas 2024

1. Christmas in Grapevine, Texas

Christmas in Grapevine, Texas
If you're spending Christmas in Texas then taking a visit over to Grapevine, the “Christmas Capital of Texas,” is where the holiday magic comes to life! With over 1,400 festive events, this charming town becomes a twinkling wonderland every Christmas season. Stroll down the historic downtown streets, dazzling with millions of lights, or hop aboard the North Pole Express for a nostalgic ride straight into Santa’s world. Enjoy the nightly Christmas Parade of Lights, festive performances, and cozy up in Grapevine’s Christmas Village filled with themed attractions and quaint shops. From local wine trains to cowboy pride and Nativity scenes, Grapevine blends Texas charm with global holiday traditions—perfect for your next holiday adventure!

2. Christmas in Fredericksburg, Texas

Christmas in Fredericksburg, Texas
Get ready for a festive celebration in Fredericksburg, where German heritage meets Texas charm! During the holidays, this delightful town transforms into a Christmas wonderland. Stroll through the Marktplatz, which glows with twinkling lights, and experience the giant Christmas tree lighting ceremony. Don’t miss the German Christmas market, or Weihnachtsmarkt, filled with holiday treats, handcrafted gifts, and lively entertainment. The town’s Main Street is decked out in head-to-toe holiday cheer, and the famous Christmas Nights of Lights festival will light up your spirits. From the iconic German Christmas pyramid to its old-fashioned traditions, Fredericksburg is the perfect holiday getaway!

Related: Best Christmas Markets in Texas

3. Christmas in Santa’s Wonderland, College Station, Texas

Christmas in Santa’s Wonderland, College Station, Texas
For a Texas-sized holiday adventure, head to Santa’s Wonderland in College Station! This magical Christmas village is packed with millions of twinkling lights, Texas-style snowball fights, hayrides, and snow machines. You’ll be in awe as you explore the massive Texas Christmas tree, enjoy live performances, and snap a picture with Santa himself. Whether you're sipping hot cocoa or skating on the ice, expect hours of festive fun. The light displays, visible from the highway, are truly a sight to behold—so hop on a hayride and soak in the holiday magic at the best light show in Texas!

4. Christmas in Wimberley, Texas

Wimberley, Texas Christmas Towns in Texas (1)
Wimberley, a charming Texas Hill Country town, turns into a magical winter wonderland each December with its famous Trail of Lights! Set against stunning natural landscapes, this festive event at the EmilyAnn Theatre has been a beloved tradition for 14 years. Stroll through six acres of twinkling lights and dazzling displays, all lovingly decorated by local businesses and volunteers. Don’t miss Wimberley Square, where you’ll find local artisans, holiday treats, and live music to keep the holiday spirit alive. Perfect for a festive night out with friends and family, Wimberley's Trail of Lights is holiday magic at its best!

5. Christmas in Marshall, Texas

Christmas in Marshall, Texas

Marshall shines bright each holiday season with its iconic Wonderland of Lights Festival, a beloved Texas tradition since 1987. This charming small town transforms into a winter wonderland, with downtown draped in thousands of sparkling lights. Visitors can enjoy outdoor ice skating, carriage rides, and a festive holiday market filled with seasonal goodies and gifts. Main Street buzzes with live performances, holiday music, and cheer, making it the perfect destination for Christmas fun. Whether you're gliding on the rink or exploring the twinkling lights, Marshall’s Wonderland of Lights promises a magical holiday experience!

6. Christmas in San Antonio, Texas

Christmas in San Antonio, Texas

San Antonio’s River Walk is pure holiday magic, where millions of twinkling lights reflect on the water, creating a festive wonderland. The annual Ford Holiday River Parade kicks off the season on November 29, 2024, with illuminated floats cruising down the river. You can hop on a boat tour under the glowing cypress trees, caroling along the way and savoring Tex-Mex holiday treats. Don't miss Historic Market Square for unique gifts, festive foods, and live mariachi music. Whether you're strolling or cruising, the River Walk's dazzling holiday lights are a must-see, staying lit until January 5, 2025!

7. Christmas in New Braunfels, Texas

Christmas in New Braunfels, Texas
New Braunfels blends Texas country charm with festive German traditions for a truly unique holiday experience! The town’s famous Wurstfest grounds are transformed into a magical Christmas village, featuring dazzling lights, live music, and most importantly, the beloved Weihnachtsmarkt. This German-inspired Christmas market is the highlight, where you can shop for handcrafted gifts, enjoy traditional holiday treats, and soak in the cozy atmosphere. From chili-peppered Christmas trees to photos with Cowboy Kringle, New Braunfels offers a perfect Texas-style Christmas. Don’t miss this market, a holiday tradition since 1988, benefitting the Sophienburg Museum & Archives!

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Christmas Towns in Texas

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